How to choose an estate agent

There are 13,080 estate agents in the UK and the performance gap between the best and worst performers is vast.

Best Estate Agent Guide makes it easier to choose an estate or letting agent by measuring the performance of every estate agent in the country and only listing those that meet our high standards.

Whole of Market

We have assessed 99.6% of all estate agents to create a useful tool to help you to choose which estate agent to instruct for the sale or let of your most valuable asset.


Compiled by independent industry experts, Best Estate Agent Guide is based on the UK’s most comprehensive source of property listings data supplied by Property Market Data Specialists, TwentyEA.

TwentyEA’s Property & Homemover database comprises 99.6% of all property listings in the UK – both sales and rentals. The data is collected in close to real-time. All TwentyEA’s data is qualified, factual (not modelled or extrapolated from a smaller base) and comes from verified, publicly available data sources including property listings, search and survey data, land registry data, estate agents, valuations, property surveys, all the major property portals and portal registrations. With data from more than 4,500 qualified data partners, it is the most robust property change data source available in the UK.


We compare performance at a hyper-local level in order to take into consideration differences in regional property markets. Agents are compared against others in their patch to find the best performers.


When choosing which agents to list in the Best Estate Agent Guide, each one is scored against a unique set of performance criteria that measures property marketing, customer service and results:

  • Market share
  • Conversions
  • Time to sell or let
  • Price achieved
  • Customer service

Agents that score well on market share can demonstrate that they have experience of selling more properties compared with their competition.

Agents that score well on conversions have more exchange or let triggers, and low levels of withdrawals and fall-throughs compared with agents in their patch.

Agents that score well on time to sell or let are quicker than other agents on their patch to generate offers and they progress those properties to completion more quickly than others in their patch.

Agents with strong asking price to price achieved, have a lower percentage of price reductions compared to other agents in their patch.

Agents that score well for customer service have a higher average Google Review Score and analysis of the reviews left by their customers reveal higher positive sentiment scores.

If you are an estate agent and want to know if you are listed in the Best Estate Agent Guide and get access to a raft of marketing materials to help you promote your achievement, please visit eamasters.co.uk/licences