The full benefits of the Best Estate Agent Guide

The Best Estate Agent Guide has been compiled by the Property Academy with support from Rightmove to help raise standards in the property industry.

Purchasing a BEAG licence provides agents with credible and independent proof of their exceptional performance.

To purchase a licence and unlock the benefits of being listed in the Best Estate Agent Guide, visit Property Academy.


Unlock the benefits:

Enhance your listing(s) on the Best Estate Agent Guide website

As a licensed agent, your listing(s) on the Best Estate Agent Guide will be upgraded to include the following benefits:
  • Appear at the top of the search results – above agents that have not purchased a licence
  • Your logo provides branding
  • Up to two images create visual stand-out
  • Agent description promotes what makes you different
  • Large call to action button invites email and telephone contact
  • Link to a page of your choice on your website (we recommend that you create a dedicated landing page to benefit from the SEO opportunities)
See the example image below.


Enhanced listing:


Standard listing:


BEAG Marketing Toolkit

As a licensed agent, we will provide you with:

  • Winner’s certificate(s)
  • Winner’s logo(s)
  • Branded, professional, broadcast quality video (example above)
  • Window Stickers for your branches.

Banners on Rightmove

If you already take advantage of advertising packages on Rightmove that include banner artwork, then as a licensed agent, Rightmove will update these to include your official winner’s marks free of charge



Find out more and apply for a licence by visiting the Property Academy website.

NOTE: The data analysis and mystery shopping exercise to identify the best agents has been undertaken at no cost to the agent. A basic listing in the Best Estate Agent Guide is provided free of charge. If you want to promote your attainment, including, but not limited to on your website, in your portal advertising, in your marketing materials, on your social media profiles, and in your email signatures – you need to pay a licence agreement to the Property Academy. In return, we will enhance your listing on the Best Estate Agent Guide website and provide you with a toolkit that includes the official logos, a branded broadcast quality video, official certificate and window stickers. You can find more about the benefits and apply for the licence on the Property Academy website.
Using the winners’ marks without signing the licence agreement and paying the licence fee is prohibited.